#129: MOMENTUM - Think Like Dell (Michael Dell’s Outside the Box Sales Strategy)
We know him as the founder of Dell Computers — but before all that, there was a summer job, a newspaper hustle, and a level of strategic thinking that most 16-year-olds (and honestly, most adults) wouldn’t even think of.
In this episode, I walk you through a wild but true story of how teenage Michael Dell made the equivalent of $68,000 in just a few months... selling newspaper subscriptions. Yup. No computer, no tech — just a clever use of publicly available data and pure hustle.
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Key Takeaways
- Why saturated markets are actually full of opportunity — if you know how to niche within the niche
- The genius data-driven strategy Michael used to target his ideal customer
- How he scaled that simple job into a small operation (and what that means for your business)
- 4 key lessons you can apply today whether you're running ads, selling offers, or building your audience
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House Keeping
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